The group announces GOHARZ and the global feed giant New Hope Liuhe of China the launch of a strategic alliance to implement the program«5G»— an integrated system to modernize poultry production in Egypt and empower small and medium farms to meet global quality standards.
The announcement came during the annual meeting for new customers of New Hope Egypt in Cairo, attended by Mr. Shao Wen(Regional Director for the Middle East), andDr. Muhammad Naguib Al-Helaly (CEO of Goharz), and Mr. Tim Su (General Manager of New Hope Sadat – Egypt).
The pilot beta version of the program will launch in June 2026 from Beheira Governorate— one of the largest poultry production areas in Egypt — with a selected group of farms, aiming to measure the system's success in solving real problems for breeders, improving production efficiency, and ensuring the quality of the final product.
The system integrates five comprehensive axes: approved chick genetics, global feed, AI-supported technical guidance, digital data governance, and quality assurance from chick to consumer.
"This program is not a new promise — it is a scalable model that places the Egyptian educator at the heart of a global system, and the results will speak for themselves."Dr. Mohamed Naguib Al-Helaly, CEO, Goharz Group
About the Partners
New Hope Liuhe is the
world's second-largest feed producer with revenues exceeding 100 billion RMB
and operations in 30+ countries. GOHARZ
Group is Egypt's leading integrated agribusiness group within the Egyptian
poultry market, operating across hatchery, feed concentrate, cold-chain
logistics, and digital ERP.